By Author admin

How Progressive Web Apps and Magento Commerce Are Changing Mobile Commerce

As always Magento Commerce is paving the way, and with the help of progressive web apps, they are delivering a next-level mobile customer experience. Magento understands the e-commerce business like no one else, and to make sure you’re ahead of the curve they’ve already started developing to bring new capabilities for 2018.

Here is everything you need to know about progressive web apps and how they can help your e-commerce store.

Progressive Web Apps

What are Progressive Web Apps?

With the wide range of devices we all use on a day to day basis, chances are you’re well versed in responsive web pages. But progressive web apps (PWAs) take it a step further. Even if you’re not familiar with the name, I’m almost certain you’ve come in contact with a few PWAs.

PWAs are similar to responsive websites where content naturally fits the size of the screen it’s displaying on, but the range of capabilities and advantages of using a PWA instead of a responsive website are what’s causing such a stir.

Every now and then you come across a website or an e-commerce store on your phone or tablet that makes you stop and think, am I still in the browser? This is a progressive web app. PWAs are websites that look and behave as seamlessly as apps but runs through your browser.

This is fast becoming the new standard for building a modern UX. Magento Commerce, with the help of progressive web app technology, is creating a responsive, accessible and well-polished shopping experience for all consumers by integrating the latest innovations and merging the accessibility of the web.

So what’s the difference between a PWA and a responsive website?

You’ve probably realised by now that PWAs are more than JUST websites, but what are the main differences and how can they actually help your e-commerce store? Well, there are a few key features that progressive web apps are capable of, that a regular website just isn’t cut out to do.

These features are what’s making them so popular among e-commerce stores and the online developing community alike, and why PWAs are the all-important key to unlocking your real potential.

Progressive Web Apps

They’re not called progressive web apps for no reason, they actually function and run with many of the same features we have come to expect from a regular native smartphone app.

Being an app, PWAs give you the ability to send push notifications to your customers. This gives you a higher level of engagement and eventually re-engagement with the customer.

In an e-commerce sense, this is perfect because customers want you to know about them and personalise their shopping experience to them. Features like Push notifications allow your communication to be more contextual and personalised. Ensuring you are building brand loyalty and getting those elusive repeat sales.  

This is more than just Magento magic though; the ability to access your content offline is super important for reliability. Anyone running an e-commerce store will tell you that having a reliable website that your customers can always access is absolutely vital to your success.

Why replace responsive websites with PWAs & What are the advantages for Magento merchants?

Like most web development, progressive web apps aren’t a one-size-fits-all solution for all websites. They are ideal, however, for any site that updates regularly or requires real-time data to display. This fits e-commerce to a T!

We touched on it briefly before, but there’s a wide variety of ways PWAs can improve the online shopper’s experience like no regular website can.

Progressive web apps are currently compatible with most mobile browsers, which is excellent for Magento stores as it allows widespread access to your content. So, If you have any recent smartphone or device chances are you’re ready to access the world of PWAs.

Many browsers already recognise the advantages of having PWAs on your device and provide simple options to add the site to your homepage. The app then sits with a user’s native apps, allowing for easier access to your content at any time.

Progressive Web Apps

Yes, anytime! PWA’s can load while offline or with low connectivity which is a real benefit. I won’t go into the technical details on how this works but its thanks to a magical piece of script known as service workers.

This means they’re ready whenever your customers are prepared to shop. According to KPMG, 52% of online shoppers said that offline channels are important for their brand awareness and to create trigger moments.  

When the PWA is accessed from the device’s home screen, the app can load instantly. This always-open access allows you to create a far better experience than shoppers can receive from brick and mortar stores. At a time when everyone wants everything 5 minutes ago, this feature is excellent for your UX.

The ability to add your PWA to a device without the need for an app store improves the likelihood that those all-important return customers will actually download. After all, the web reaches three times more people than apps currently do.

It’s clear that progressive web apps are more accessible and perform better than traditional websites but what about the other features customers want like one step checkouts?

PWAs offer an even more seamless checkout process and expand upon the tenets that Magento has built into their OneStepCheckout process. For any mobile e-commerce, an easy to navigate checkout is a necessity. Not only is this great for your conversion rates and sales it can do wonders for your UX.

Progressive Web Apps

The reliable performance and faster accessibility will drive traffic to Magento e-commerce sites utilising progressive web apps. Ultimately resulting in higher conversions and increased revenue.

Websites are already being rewarded for their switch to PWAs. In the case of Flipkart, they saw their mobile conversions increase by around 70%. For any current Magento store looking to boost their mobile conversions, a PWA could be a simple solution.

And just like that progressive web apps can integrate the best features of websites and mobile applications to build a second-to-none customer experience.

As Magento rolls out this breakthrough in web development to the entire Magento Commerce community this year, it may be worthwhile to consider utilising these features. When you’re ready to take your brand to the next level, contact us to make sure you don’t get left behind.

acidgreen is an award winning e-commerce agency specialising in Magento, Shopify Plus and digital marketing with over 15 years of industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing Magento and Shopify Plus websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedIn, Facebook and Twitter, or give us a call to learn more about our services.

 

By Author admin

Magento 2 Enterprise Vs. Magento 2 Community

acidgreen is your trusted, premium Magento Gold Partner. We’ve successfully deployed Magento 1 and Magento 2 Enterprise and Community sites for over 200 big name eCommerce brands. Contact us today, or give us a call.

 

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Magento is the most popular eCommerce platform, with over 250,000 merchants currently using Magento, globally. It currently powers 28% of eCommerce stores on the Internet and hosts 16% of the world’s top one million ranked websites.

Magento attributes its large popularity to its usability and its flexibility toward customization.

Previously, acidgreen had written an article on the differences between Magento 1 Community and Magento 1 Enterprise. However, now that Magento 2 has stormed onto the market, in a BIG way, due to its increased performance functionality (estimated to be 20% faster than Magento 1), we feel eCommerce retailers need to know the key differences between Magento’s most recent eCommerce solutions; Magento 2 Community and Magento 2 Enterprise.

What are the drawbacks? And, more importantly: What are the key benefits?

Click here to find out exactly why you should be migrating to Magento 2.

The immediate benefits of using Magento 2 Community are obvious… It’s (a) free (open source solution). Virtually anyone can download and build their online store… start-up, low volume ecommerce players and small businesses can experiment and learn basic skills on how to build an effective eCommerce website. Magento 2 Community users can also take advantage of the Magento Extension Marketplace for enhanced functionality.

It is important to note however, my use of the phrase, ‘small businesses’.

If you’re a medium to large business that is continually growing and expanding, the benefits of Magento 2 Community may be minimal in contrast to other platforms/solutions.

That’s exactly why Magento 2 Enterprise exists. Whereas Magento 2 Community is free, M2 Enterprise will cost you a few bucks as it is the paid licence version. However, considering the amount of benefits and room for modification it offers, the price tag sort of blurs into the background when you take into account its abundant advantages.  What’s more, the cost is determined by a percentage of your annual revenue – so you’re not paying the same amount as someone who is returning a fair sum more.

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M2 Enterprise, Built For Customization

M2 Enterprise was built purely for stores that need advanced features and more customizable options.  Magento 2 Enterprise allows users access to the ‘self hosted’ or ‘cloud’ versions. This just means a difference of where your  files are hosted.

The cloud version also comes with ‘Business Intelligence’, Magento’s analytics software.

Here’s a quick rundown of Magento’s Business Intelligence:

In mid 2016, Magento acquired RJMetrics (a leading provider of business intelligence software for eCommerce merchants). The software enables retailers to consolidate multiple data sources (including MySQL, Salesforce & Facebook Ads) into a single cloud-based database. This means merchants spend less time scrolling different databases to find different sources of information and more clarity on the bigger picture. On top of this, it gives more accurate and efficient insight into overall site performance.

It should be noted, whilst the Magento Business Intelligence is extremely advantageous, this is more of an added benefit rather than a feature.

Why else should you choose Magento 2 Enterprise?

You’re not only paying for a solution that is completely backed by the Magento team, you’re also paying for continuous security updates, special features as well as exclusive product enhancements.

Point blankly, if you’re expecting to exceed $1M per annum in online revenue, then you should seriously consider Magento 2 Enterprise. Plus, with the M2 Enterprise’ enhanced ‘out of the box’ functionality, sales are automatically increased enough to easily cover the cost of the Magento licence fee.

What Are The Similarities Between Magento 2 Community & Magento 2 Enterprise?


Both M2 solutions are open source. They both feature the same core features and are part of the one Magento ecosystem. Both also have the ability to take advantage of Magento Connect – the Magento Extension marketplace. That means they can both also use applications to enhance the overall functionality.

What’s more, M2 Enterprise and M2 Community both permit you to use web servers API (Application Programming Interface) to integrate with multiple databases.

Enterprise VS. Community – Biggest Differences

The most obvious difference other than the cost is the advanced functionality of Magento 2 Enterprise.

For example, Magento Community does not have a credit card tokenization or a highly secure payment bridge. This becomes a problem when it is required by banks and/or credit card companies.

Magento 2 Enterprise is PCI compliant. It provides you with more powerful security features (PA-DSS).

Due to its simplicity, the Magento 2 Community edition is slightly faster. However, most businesses that need more modules will find they need to upgrade to the Enterprise edition in order for their online store to reach its fullest potential. With its faster checkout experience, more intuitive design, improved product importing and exporting as well as its enriched product merchandising, Magento 2 Enterprise pays for itself.

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A list of Magento 2 Enterprise’ Advanced ACL Features:

  • Content staging and merging
  • Private sales, events and invitations
  • Customer segmentation
  • Loyalty system
  • CMS+
  • Automated email marketing reminders
  • Assisted shopping
  • Full page caching
  • Recurring payments
  • Customer attributes
  • SOLR search
  • RMA functionality
  • Persistent shopping cart
  • Minimum advertised price

What’s Best For You?

Making the decision on whether to go with Magento 2 Enterprise of Magento 2 Community should come down wholly to the level of functionality your online store requires. If you would like a free consultation with one of our certified Magento developers on which Magento platform is best for you, please don’t hesitate to contact us. We’d love to help you and your eCommerce store reach its fullest potential.

acidgreen is an award winning e-commerce agency  specialising in Magento, Shopify Plus and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing Magento and Shopify Plus websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedIn, Facebook and Twitter, or give us a call to learn more about our services.

By Author admin

Warning: You’re Losing Money By Not Using Magento 2 OneStepCheckout

Did you know, a simple and efficient one step checkout page has the capacity to increase your conversion rate by at least 30%?

That’s why the Magento 2 OneStepCheckout extension is an absolute gold mine for ecommerce retailers. Basically, this extension structurally organises all the necessary checkout fields onto one single page. This means not having to click ‘back’ or ‘next’ if your customers realise they’ve made a mistake; they don’t have to restart the entire process. This essentially decreases wait time to 0% and boosts sales by up to 60%. Now that’s some pretty impressive statistics.

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Before we get into more detail about M2’s latest extension, let’s review why the checkout experience is so important…

Customers no longer expect to be treated well. They demand it! This is how M2 introduces the importance of customer value in the mix. Ensuring your site has the same customer feel from beginning to end; aka the moment they land on your page, to the moment they receive a confirmation of their order, is vital. Ecommerce retailers must have a flawlessly consistent website design. Every little detail counts… a simple change in font could throw a customer off and destroy the user experience.

In fact, past experiences have shown us that the first page checkout is where we see the largest number of drop-offs in the checkout funnel. The nit and grit of a ‘sign-in’ barrier, commanding customers to recall which email (out of half a dozen) they decided to create an account with 6 months ago, and then commence the arduous journey of figuring out its corresponding password – that’s a whole lot of potential (and likely) frustration!

There comes a point where over customising your checkout page will become of detriment to your ecommerce store. Nobody likes a complex, hard to follow layout. There’s a good reason why the saying, ‘less is more’ is so popular.

“Studies have shown that the top 3 reasons for cart abandonment are around unexpected costs, site speed and checkout form complexity. That’s why we got overwhelming responses from merchants when we came up with the original OneStepCheckout back in the early days of Magento. With Magento 2, native checkout has been simplified to just 2 steps instead of 6. However surprises can still happen after the two steps and most importantly we have found over the last 7 years dealing exclusively with checkout for Magento that each merchant needs a different checkout: registration type, fields placements, country specific legal requirements, payment provider and third party compatibility etc… That’s why our upcoming OneStepCheckout extension for Magento 2 will be extremely modular and allow merchants to shape the checkout that they want with minimal development skills and resources,” states Thien-Lan Weber, CMO of OneStepCheckout.

The M2 Checkout Experience is estimated to perform 50% faster page loads as well as 38% faster checkout process. This means a substantial decrease in cart abandonment with a pleasing increase in customer retention.

Guest Checkout Improvements

Simple customizations such as allowing customers to ‘check-out as guest’ ensures a quicker buying process. While this was already an option in Magento 1, it was far more complex. And what have we already discovered about complex interfaces? They don’t work. These extra steps created an impediment and elongation of the conversion process. The Magento 2 extension is far less clustered and you’re offered far less choices. That means greater customer enjoyment.

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Internal Payment Gateway

The new M2 checkout experience features an internal payment gateway that supports over 60 payment methods, including (but not limited to):

  • Credit Card,
  • Credit Card Direct Post,
  • PayPal Credit
  • PayPal Express Checkout Payflow Edition
  • Check/Money order
  • Braintree

Customers are no longer dragged over to an unknown third party site and moreover, are not left feeling anxious or worried about the security of their personal information.

This information is also arranged logically in a linear timeline. After following, ‘add to cart’, customers seamlessly navigate through the fundamental steps:

  1. Billing Address
  2. Shipping Address
  3. Shipping Method
  4. Payment Method
  5. Order Review

User-Friendly Customization

The new M2 friendly extension also means more flexibility for customization. Store administrators have large reign for design. While you will be limited to the one page, you (the online retailer) are in control of the layout and appearance ie. the number of columns you choose to display (1,2 or 3) as well as the look and feel of the checkout page.

Retailers can now include interactive customizations such as Gift Message attributes, which allow product items to be sent to the exact shipping address along with a personalised message. You can also select a Gift Wrap option that enables customers to select whether or not they wish the product be gift wrapped. The additional fee is then automatically added to the order total.

If you’re just after a simple comment box, that’s easy too. Installing this enables customers to include specific requests regarding delivery and drop off etc. The Magento 2 OneStepCheckout also has a user-friendly coupon code system. A helpful way to encourage more online purchases.

Mobile Optimisation

The great thing about a OneStepCheckout extension on Magento 2, is its mobile friendly design. As it has been for the last three years, mobile growth will continue to expand, and we will see a 6% rise in ecommerce consumers. If your website still isn’t optimised for mobile, (dare I ask, how have you survived?) then now is the time to do so. Push has well and truly come to shove, and it’s not a choice that needs second thoughts; having a mobile designed store front is necessary for your eCommerce site to succeed.

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In 2015, it was reported that companies who did optimize their mobile website consumer experience increased their annual revenue by 157%. Optimising your website and installing extensions such as One Step Checkout are sure fire ways to ensure you’re not left behind.

Another multi-device benefit: Magento 2 OneStepCheckout decreases data usage and prevents people from having to wait around for yet… another page load. It shows the required information very clearly and simply, on all platforms.

Auto-Updates

Due to the installation of Ajax Loading Technology, auto-updates are quick and seamless; customers can change any information without waiting around for page reloads. It also means a simple way of tracking the entire checkout process.

The OneStepCheckout extension is also supported by Google Places. This means customers can sit back and enjoy the automated complete system which is designed to finish off any address information for you (the customer). This is just another way that makes the M2 Extension faster and more effective than ever, and furthermore, ensuring your customers are left feeling satisfied.

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So, Why Choose OneStepCheckout?

The new Magento 2 OneStepCheckout extension makes the customer process a whole lot simpler and more efficient. The user-friendly extension allows retailers to be in more control of the layout and overall experience. In turn, this allows the customer to be in more control of their purchases as they navigate their way through an easy and effective design. If you’re weighing down the options and want to know the best ways to optimise your ecommerce website, be sure to take the time to process all considerations. These Magento 2 upgraded features promises a friendlier experience and an extension such as the OneStepCheckout will only take your site to the next level.

acidgreen is an award winning e-commerce agency  specialising in Magento, Shopify Plus and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing Magento and Shopify Plus websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedIn, Facebook and Twitter, or give us a call to learn more about our services.