A recent survey has shown that 57% of people worldwide say they’re more likely to make a purchase in-store after receiving an email.
37% actually voted for email as their preferred method to receive promotions. This was followed by 23% people saying mailers, 18% text messages, 11% instore, 9% via social media and the remaining 3% by other (TV, street signs, newspapers, etc).
Email Marketing shouldn’t be approached as just a routine monthly special, it can and should be used in much more intelligent ways; such as a welcome email to new clients or a shopping cart abandonment email follow-up. You already know someone is interested in your product or service, so following up with an email that offers them a discount or more information could be all it takes to close the deal.