By Author admin

Five Biggest Mobile Marketing Trends To Watch In 2017

What device are you reading this article from?

Is it a mobile?

The odds are high that you just internally answered, ‘yes’.

A recent study released by StatCounter in October 2016, reported a record breaking figure: for the first time in history, more users surf the web from their mobile devices than they do on desktops or laptops (51.3% against 48.7%).

So, if you’re still doubting about the efficiency of mobile marketing, it’s time to wake up and smell the roses, sunshine, because mobile marketing definitely falls under the category, ‘efficient marketing’.

To get the message across, acidgreen has compiled all the most recent and relevant mobile marketing statistics to help you anticipate and organise your strategic plan for the rest of 2017 and 2018!

1. The ‘Z Generation’: More Connected Than Ever Before

On average, we will spend around “4 hours per day on our phones”

It’s undeniable that people are spending more and more time on mobiles devices. In 2016, stats showed we spent 5 hours per day on our phones. That’s 1.6 times more than we did in 2012!

If we’re to follow the predictions of emarketer, we will spend even more time on our mobiles this year, and then even MORE in 2018.

What else does this mean?

By prioritizing smartphones, we are spending less and less time on other devices such as laptops or desktops.

“68% of the smartphone owners check their phone as soon as they wake up”

Regarding Google Micro Moments, in 2015, 68% of us checked notifications within 15 minutes of waking up. But what exactly does one spend their time viewing/browsing on his/her mobile phone? How does he/she allocate time?

A closer look reveals that we spend around 8% of our time browsing the Internet and 92% navigating on different apps like Social Networks, Youtube and instant messaging apps (Flurry Mobile Study).

2. Mobiles : A Huge Opportunity For Marketing Strategy

“51% of searches and 69% of social media time in 2016 are made from a mobile”

In 2016, a record smashing 51% of searches were made from a mobile device. Regarding the ComScore’s new Cross-Platform report, 69% of social media time is spent on mobile. Young consumers especially, spend most of their time on social networks such as Instagram or Snapchat. The older generations seem to find more time to play around on professional apps such like LinkedIn.

However, Facebook is certainly the number one social network amongst all age groups, and that is exactly why it remains a high performing leader of online marketing (after Google).

“In 2016, more than three-quarters of users made a purchase on their device”

The Financial Brand revealed in early 2017 that 78% of people made a purchase on their mobile device in 2016. That is more than three-quarters of those who were surveyed.

Now, more so than ever, it is possible to have access to information, immediately at your fingertips. In any place at any time with fast browsing. What’s more, people are becoming more and more comfortable buying online. And with mobile-optimized websites which provide ergonomic and mobile-friendly designs, it’s very easy to make a purchase in just a few short minutes.

Moreover, Monetate showed that in 2016, despite the fact that conversion rates of online shoppers on smartphones were lower than those on tablets or laptops/desktops, they were on a much greater incline than any other platform.

By the end of 2015,  the conversion rate for the people who made a purchase online from a mobile device was 1.35. By the end of 2016, that number had grown to 1.55.

3. Email Marketing For Mobiles

“56% of emails are opened on a mobile device” – a fact revealed by Litmus in 2016.

According to them, among all emails that were sent (during a study), more than half of them were opened on a smartphone. This figure is very important to businesses and digital marketers alike who are trying to push their email marketing forward. Particularly, when email designs are not always especially mobile-friendly.

Emails need to be formatted with a responsive multi-platform friendly design, as past research reveals that when were optimized for mobiles (Yesmali’s mobile email report), click rates increased from up to 24%.

mobile marketing

4. The Growth of Mobile Marketing

“In U.S, mobile ad spend is projected to grow from $33 billion in 2016 to $72 billion by 2021” – Biakelsey

Regarding the results provided by Biakelsey, the US mobile ad spend will double by 2021.

Business Insider Intelligence claims that by 2020, mobiles will represent the biggest online advertising market.

5. But How Do You Go About Strategizing Your Mobile Marketing Plan?

There are so many different ways to approach mobile marketing.

To name a few…

By creating dynamic mobile search ads, and display ads to appear on the web as well as popular Mobile Apps through platforms such as Google AdWords. If we look at the App Annie 2016 report, we can see that 900 billion hours were spent in apps in 2016. That is 150 billion hours more than 2015.

Or, try social network advertising e.g. Facebook, Instagram YouTube and Twitter. In actuality, it is projected that ads on Apps such as Facebook or Instagram will receive more clicks than ads on the web (0.58% vs. 0.23%) by the end of the year.

How can you appeal to this market?

As a matter of fact, it seems like the mobile audience is most attracted by visual content. Some bloggers even think that videos will be the trend that will dominate mobile advertising throughout 2017 and 2018.

According to DMB Adobe, “online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers”, which represents a huge opportunity for brands.

acidgreen are SEO professionals. We have successfully managed online optimisation strategies and online marketing for huge big names brands, and we are dedicated to providing our clients with nothing but the best quality care. We also proudly stand as a Google Premier Partner – so you can be assured we know what we’re doing.

If you’re not too sure where to start with your mobile marketing plan, or you want it handled by the experts who know how to navigate the digital marketing scope, contact us today for a free inquiry.  Ready to get started? Great! Give us a call.

acidgreen is an award winning e-commerce agency  specialising in Magento and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing Magento websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedIn, Facebook and Twitter, or give us a call to learn more about our services.

By Author admin

Which Is The Best Enterprise eCommerce Platform? Shopify Plus Vs Magento Enterprise

Shopify Plus Vs Magento Enterprise? What to choose?

It’s the big eCommerce showdown.

shopify plus vs magento enterprise

It all boils down to one question:

What is the best enterprise eCommerce platform for your business?

With over 15 years eCommerce experience, acidgreen is your multi-award winning, certified Magento Enterprise Partner and Shopify Plus Partner. 

acidgreen has deployed over 200 highly successful online stores that generate the highest conversion rates and impressive ROI. That’s why when we take on a new client, we want to be sure that they have instilled confidence in not only our agency, but their chosen eCommerce solution. Here at acidgreen, we are platform agnostic and we will partner our clients with the best solution based on your individual requirements. 

Every business is unique, and for that reason, every website should also be just as equally unique. acidgreen is committed to providing the best enterprise eCommerce platform to our clients. That includes meeting unique, brand niche specifications. 

This article will discuss the ongoing debate between the two best enterprise eCommerce platforms and clear market leaders; Shopify Plus Vs Magento Enterprise. We’ll point out their key differences and similarities, as well as some of their advantages and disadvantages.  

Our research and comparison was conducted objectively to help you to decide which one could best fit your business.

Why eCommerce Platforms Are So Important

First and foremost, an eCommerce platform is a software system which allows for the management of an eCommerce website.  Literally, these are virtual storefronts where consumers are able to buy a product or service online. Through these systems, online merchants have the ability to build and host their website, manage their products, prices, promotions and personalize their sales and services. When a business becomes larger and more profitable, where higher volumes need to be managed, their ecommerce strategy requires a solid platform.

Enterprise eCommerce Platforms” are ideal solutions for big brands and large organizations.

Let’s Break It Down Step By Step… Shopify Plus Vs Magento Enterprise

Shopify Plus Vs Magento Enterprise. They are the two best enterprise eCommerce platforms.

Magento is described as “the leading platform for open commerce innovation” (www.magento.com). It is currently the biggest ecommerce platform with 29.1% of the total market share in March 2016 and boasts 250,000 live stores from all over the world. Launched officially in 2009, Magento Enterprise has a professional client base of worldwide brands including; Coca Cola, Ford and Olympus (just to name a few).

On the other hand, Shopify Plus was launched in 2014, so it is a fair bit younger than its competitor, however, a little more simpler to navigate. This cloud-based enterprise ecommerce platform provides a fully supported service, although it currently holds less of the market share than Magento – at 11%. According to Shopify, the platform recorded +55% of merchants between 2015 and 2016 and the overall total of purchases across the platform (GMV) doubled from $7.7 billion in 2015 to $15.3 billion in 2016.

Below is chart setup to break down the differences:

Shopify Plus Vs Magento Enterpise
What is the best enterprise eCommerce platform?

Shopify Plus Magento Enterprise
Years in business 3 8
Market shares 11% of the total market share in March 2016 29.1% of the total market share in March 2016
Live merchants 11,323 250,000
Multi-Store Option No Yes

Multi-store is one of Magento’s key selling points, allowing merchants to manage multiple brands, regional stores and B2B / B2C stores from one Magento interface.

Customers in Internet Retailer Top 1000 12 202
Customise checkout experience No

Prepared themes not fully-customizable

Yes

Fully-customizable

Ease of Integration Limited to Shopify API Flexible
Source code accessible No

Proprietary source

The code is owned and developed by individuals and the source code is not available for modification.

Doesn’t require as much maintenance from you in the future.

Yes

Open source

The source code for the platform is available for everyone who can see, modify, and build upon.

Any developer will be able to work with what you already done. Your site has more flexibility to add functionality quickly .With a closed source system, you’re stuck.

However, letting people being familiar with the source code of your site may represent a risk for your website’s security.

SaaS (Software as a Service) Yes No (but Cloud Edition is classified as a PaaS : Platform as a Service)
Technology stack accessible No Yes
Multiple Languages No Yes
Multiple currency checkout No Yes
Localised payment methods No Yes
B2B Limited with extensions Yes (with Magento 2.2)
Average cost of build $40k – $80k $80k – $150k
Licence / Hosting costs From $24k p/y From $20K for Magento EE (increases based on the merchant turnover)
From $80k p/a (Enterprise Cloud)
Targeted client revenue $500k – $10M $2M+
Cloud-based Yes Yes : with Magento Enterprise Cloud Edition (Magento EE/2)
No : with basic Magento EE  version
Hosting system Fully hosted solution    Self-hosted platform


Multi-Store Management

Shopify Plus Vs Magento Enterprise in terms of multi-store management.

While Shopify Plus does not allow for the management of several stores from a single interface, Magento Enterprise has the capability for a multi-store option. This is one of its key selling points, as it allows merchants to manage multiple brands as well as B2B and B2C stores from one Magento interface. In simple terms: it can manage multiple websites that use different domain names and/or languages.

Hosting Systems & User- Friendly Customization

Shopify Plus Vs Magento Enterprise for hosting systems & user-friendly customization.

Shopify Plus is a fully hosted solution. That means that it runs on someone else’s server which manages the layouts of your website.

Why is it good to use a hosted solution?  

Because it is very user-friendly. You only have one web interface and you don’t need to write endless lines of code. You also don’t have the added task of worrying about updates, because the external server does it automatically for you.

However, this also means that in return, you do not have access to the code that runs your site and therefore you have less flexibility when it comes to customization.

On another hand, Magento is a self-hosted platform that requires a robust server to handle Magento’s large resources, which can add operating costs. Even so, the ease for modification is a significant advantage. You own the code, meaning you can change everything and anything you want. You play the game with your own rules.

Pricing

When it comes to comparing Shopify Plus Vs Magento Enterprise in terms of price, there is a clear winner…

Shopify Plus provides a fixed price of $2,000 per month, which covers licensing and support costs. It’s a winning point for Shopify to cover a lot of essential features in a flat rate. Most eCommerce platforms would have additional costs coming in depending on unique customer needs and customization requirements.

Magento Enterprise licensing costs start at $20K. This cost increases depending on unique merchant turnover, so you’re not paying the same amount as an eCommerce giant. The licensing does not include hosting costs which depend on the size of the website.

shopify plus vs magento enterprise

Scalability

Shopify Plus Vs Magento Enterprise in terms of scalability.

Magento Enterprise and Magento Enterprise 2 are generally more flexible than Shopify Plus. Some of the explanations could be that Magento uses PHP (one of the most well-known programming languages) and is an open-source and self-hosted platform. You have the possibility to have access to technology stack, to set up multiple languages and multiple currencies. There are so many options available that is sometimes hard to navigate.

Shopify Plus is more recognized for its simplicity and friendly use. It provide an ergonomic interface and has a faster implementation time, but has also some limits regarding the features.

However, both platforms can be set to scale up in a response to a spike in traffic.

So, What To Choose?

So, if you don’t need a multi-store configuration, or multiple currency checkout, or B2B functionality or advanced integration then Shopify Plus is most likely the best enterprise eCommerce platform for you. Though if you do require a more complex, customised and integrated solution (and has the budget for that) then Magento Enterprise may be the best enterprise eCommerce platform for you. As it provides a much richer core functionality than Shopify Plus. The choice you have to make is: do you need flexibility or simplicity for your business? Obviously, the more flexible and customisable a platform is, the more complex it is.  

Still not sure which is the best enterprise eCommerce platform is right for you? Contact acidgreen now for a free consultation. Ready to get started? Great! Contact us now for a free quote. We look forward to working with you.

 

acidgreen is an award winning e-commerce agency  specialising in Magento and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing Magento websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedIn, Facebook and Twitter, or give us a call to learn more about our services.

By Author admin

Magento 2 Enterprise Vs. Magento 2 Community

acidgreen is your trusted, premium Magento Gold Partner. We’ve successfully deployed Magento 1 and Magento 2 Enterprise and Community sites for over 200 big name eCommerce brands. Contact us today, or give us a call.

 

magento 2 enterprise 4
Magento is the most popular eCommerce platform, with over 250,000 merchants currently using Magento, globally. It currently powers 28% of eCommerce stores on the Internet and hosts 16% of the world’s top one million ranked websites.

Magento attributes its large popularity to its usability and its flexibility toward customization.

Previously, acidgreen had written an article on the differences between Magento 1 Community and Magento 1 Enterprise. However, now that Magento 2 has stormed onto the market, in a BIG way, due to its increased performance functionality (estimated to be 20% faster than Magento 1), we feel eCommerce retailers need to know the key differences between Magento’s most recent eCommerce solutions; Magento 2 Community and Magento 2 Enterprise.

What are the drawbacks? And, more importantly: What are the key benefits?

Click here to find out exactly why you should be migrating to Magento 2.

The immediate benefits of using Magento 2 Community are obvious… It’s (a) free (open source solution). Virtually anyone can download and build their online store… start-up, low volume ecommerce players and small businesses can experiment and learn basic skills on how to build an effective eCommerce website. Magento 2 Community users can also take advantage of the Magento Extension Marketplace for enhanced functionality.

It is important to note however, my use of the phrase, ‘small businesses’.

If you’re a medium to large business that is continually growing and expanding, the benefits of Magento 2 Community may be minimal in contrast to other platforms/solutions.

That’s exactly why Magento 2 Enterprise exists. Whereas Magento 2 Community is free, M2 Enterprise will cost you a few bucks as it is the paid licence version. However, considering the amount of benefits and room for modification it offers, the price tag sort of blurs into the background when you take into account its abundant advantages.  What’s more, the cost is determined by a percentage of your annual revenue – so you’re not paying the same amount as someone who is returning a fair sum more.

magento 2 enterprise1

M2 Enterprise, Built For Customization

M2 Enterprise was built purely for stores that need advanced features and more customizable options.  Magento 2 Enterprise allows users access to the ‘self hosted’ or ‘cloud’ versions. This just means a difference of where your  files are hosted.

The cloud version also comes with ‘Business Intelligence’, Magento’s analytics software.

Here’s a quick rundown of Magento’s Business Intelligence:

In mid 2016, Magento acquired RJMetrics (a leading provider of business intelligence software for eCommerce merchants). The software enables retailers to consolidate multiple data sources (including MySQL, Salesforce & Facebook Ads) into a single cloud-based database. This means merchants spend less time scrolling different databases to find different sources of information and more clarity on the bigger picture. On top of this, it gives more accurate and efficient insight into overall site performance.

It should be noted, whilst the Magento Business Intelligence is extremely advantageous, this is more of an added benefit rather than a feature.

Why else should you choose Magento 2 Enterprise?

You’re not only paying for a solution that is completely backed by the Magento team, you’re also paying for continuous security updates, special features as well as exclusive product enhancements.

Point blankly, if you’re expecting to exceed $1M per annum in online revenue, then you should seriously consider Magento 2 Enterprise. Plus, with the M2 Enterprise’ enhanced ‘out of the box’ functionality, sales are automatically increased enough to easily cover the cost of the Magento licence fee.

What Are The Similarities Between Magento 2 Community & Magento 2 Enterprise?


Both M2 solutions are open source. They both feature the same core features and are part of the one Magento ecosystem. Both also have the ability to take advantage of Magento Connect – the Magento Extension marketplace. That means they can both also use applications to enhance the overall functionality.

What’s more, M2 Enterprise and M2 Community both permit you to use web servers API (Application Programming Interface) to integrate with multiple databases.

Enterprise VS. Community – Biggest Differences

The most obvious difference other than the cost is the advanced functionality of Magento 2 Enterprise.

For example, Magento Community does not have a credit card tokenization or a highly secure payment bridge. This becomes a problem when it is required by banks and/or credit card companies.

Magento 2 Enterprise is PCI compliant. It provides you with more powerful security features (PA-DSS).

Due to its simplicity, the Magento 2 Community edition is slightly faster. However, most businesses that need more modules will find they need to upgrade to the Enterprise edition in order for their online store to reach its fullest potential. With its faster checkout experience, more intuitive design, improved product importing and exporting as well as its enriched product merchandising, Magento 2 Enterprise pays for itself.

magento 2 enterprise3

 

A list of Magento 2 Enterprise’ Advanced ACL Features:

  • Content staging and merging
  • Private sales, events and invitations
  • Customer segmentation
  • Loyalty system
  • CMS+
  • Automated email marketing reminders
  • Assisted shopping
  • Full page caching
  • Recurring payments
  • Customer attributes
  • SOLR search
  • RMA functionality
  • Persistent shopping cart
  • Minimum advertised price

What’s Best For You?

Making the decision on whether to go with Magento 2 Enterprise of Magento 2 Community should come down wholly to the level of functionality your online store requires. If you would like a free consultation with one of our certified Magento developers on which Magento platform is best for you, please don’t hesitate to contact us. We’d love to help you and your eCommerce store reach its fullest potential.

Acidgreen is an award winning e-commerce agency  specialising in Magento and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing Magento websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedIn, Facebook and Twitter, or give us a call to learn more about our services.